Our Values


We thrive on having a positive, can-do attitude to everything we do. We are an upbeat team. Despite a diagnosis of Duchenne (it is certainly not something you would wish for anyone), we strive to make a real difference to everyone affected by this disease.  Breaking down barriers, taking control of the controllable’s, raising money to fund the very best projects that will have the ultimate outcome on making those living with Duchenne better.


We are stronger together; we achieve more collectively. We are a proud Charity Partner to Duchenne UK, a charity aligned with our goals. The Founders of Duchenne UK are parents to children living with Duchenne, just like Alex’s Wish. We know first-hand the challenges that affect families. Our collaboration of supporters, enable us to be better, and achieve more.  

Inspire and Educate

We are open, transparent, and real about what it is like living with Duchenne. We have a voice and use this to inspire, educate and empower others to join our mission to conquer Duchenne.

Family focussed

Family means the world to us, and we understand that time is so important.  We never take that for granted. Home working and flexible working are important pillars of our team. We appreciate the time our trustees and supporters give to Alex’s Wish. Everything we do is about people, bringing people together to enjoy great events and challenges, sharing knowledge and spending time together.


We are in this for the long-haul. We want to re-write the history books for this disease. We want to see change for this generation of children and young adults. We want to support others to break down barriers, aim for the stars and continue our journey with urgency to cure Duchenne.