Joe has undertaken Prudential Ride London for Alex’s Wish “After recently becoming a farther for the first time, I had the whole clichéd shift in my outlook on life and the impact we have on the world, this lead me in search of some way to give back. After being introduced to Alex’s wish through a company fundraising event we did, I attended the annual update and here I heard Emma speak for the first time. She spoke with such passion and vulnerability of the effects that Duchenne has had on not just Alex but the family as a whole and the work being done by Alex’s Wish to do anything they can to help find a cure and aid the lives of those effected with Duchenne. And that’s all it took, one listen to a mothers story of the endless war she would wage to help her son and I knew this was the cause I wanted to try and do anything I could to assist and spread the message of.”