Next Pyjamas

We couldn’t believe it when Next approached us to suggest collaborating on a product to celebrate Duchenne Awareness Day! After lots of fun discussions it was decided that Next would develop boys pyjamas with racing cars on, representing Alex’s love of motor racing. They went on sale in September to fall in line with Duchenne […]
Today, 28th February marks #RareDiseaseDay.

Duchenne Muscular Dystrophy is a rare disease. A condition that affects 1 in every 3,500 boys born. Alex was diagnosed with this condition shortly before his 4th birthday. We were told he wouldn’t walk beyond 12 years. We were told a cure wouldn’t come in his lifetime. But, progress is being made. He’s on a […]