We are so excited to launch our new campaign #BeMoreAlex. This campaign evolved out of working with Brand Clear as we started to feel the effects of the pandemic on our fundraising. What has resulted is a positive campaign, that reflects Alex, who is now a teenager, our values as a charity and the huge importance we put on the value of time, health and family.
The whole campaign reflects when ‘Life gives you Lemons you make Lemon Meringue Pie’ – our challenges in life should never define us. For Alex, having a condition like Duchenne never stops him living his life to the full and making a positive difference in the world.
Alex is one of the most positive people we know and with all the challenges he faces in life means that we ALL need to #BeMoreAlex so for £7 a month you can join us and #bemorealex
- Inspiring monthly postcard from Alex so you can follow his personal journey
- Join in our laughs and giggles
- Join in with our activities and recipes
- VIP access and treats at our events
- Get to #BeMoreAlex
Watch our fabulous video created with huge thanks to Brand Clear and Light Up Creative
Your impact is huge by joining us you will help us:
- Raise awareness of Duchenne Muscular Dystrophy
- Increase clinical trial capacity, giving more boys like Alex the chance to go on trials and make a difference
- Invest more money into potential life-saving treatments, giving boys like Alex a much better-quality life and hope for their future
- Find a cure for Duchenne Muscular Dystrophy, the one thing we need the most!