Our team

Emma Hallam – Founder, Treasurer, Director and the best job yet Alex’s Mum

Having worked in many corporate businesses throughout my life, I decided to set-up Alex’s Wish shortly after my only son Alex was diagnosed with Duchenne Muscular Dystrophy back in 2010.  Having received a diagnosis like this, it changes your whole perspective on life. I knew instantly that working towards finding new treatments to help save my son’s life was where I needed to focus my efforts. Since late 2012, I have been working on Alex’s Wish whilst also having a second child Isla who came along in early 2013. Since launching Alex’s Wish I’ve never looked back.  I’m so proud of what we’ve achieved so far and have so many plans for the future. What I do know is that Alex is a more positive person than he would have been without Alex’s Wish.  It gives him so much hope for the future – right now we are making the most of life whilst raising vital funds to help all children and young adults with Duchenne live a longer and more fulfilling life. I’ve also conquered many things with the charity including two sky dives (I hate flying and heights), walked the 3 peak challenge, cycled the Charnwood Forest Cycle Ride (several times) as well as the Prudential Ride London and the London to Paris Cycle Ride – but it doesn’t end there I have many more plans to help raise vital funds. This is now my passion.


Zoe Edwards – Events and Fundraising Manager

Zoe has been good friends of Emma and Andy for many years, she’s known Alex ever since he was born.  Having worked in many corporate businesses as a Business Consultant, she took some time out to spend time with her children and has done many things with her life including running a home wear shop and launching a hypnotherapy business.  Zoe started working alongside Emma in 2014 and hasn’t looked back since. Zoe is incredibly passionate about the cause and wants more than anything to cure this devastating disease for all those affected. Zoe has also taken part in many of Alex’s Wish events including walking the 3 peak challenge, cycling from London to Paris and the Prudential Ride London – Zoe is now training to run a half marathon in September.

Our Trustees

Andy Hallam –  CEO, Founder & Alex’s Dad

Andy set up Alex’s Wish with his wife Emma to ensure that all funding is focused on advancing research – and getting treatments into the clinic and to patients as quickly as possible.  Andy runs his own Construction Business – Hallam Read and helps run the charity alongside Emma and Zoe. Andy has also taken part in many of Alex’s Wish events including finishing the London Marathon (twice!), cycled from London to Paris, taken part in the Prudential Ride London and cycled the Coast to Coast challenge. He’s not given up his trainers yet – and plans to do more for Alex’s Wish in the future.


Richard Amphlett – Board of Trustees

Richard has been good friends with Andy and Emma for over 20 years and has been a trustee of Alex’s Wish since the charity’s creation. He is currently Business Development Director for a Lloyds Broker, having worked in the insurance industry for the past 25 years, across a range of multi-national brokers and insurers.




Emma Moore – Board of Trustees

Emma joined Alex’s Wish as a trustee after she had taken part in lots of our cycling events.  Emma has not only taken part in the Charnwood, but she has also completed Ride London for Alex’s Wish twice.  Emma has her own Print Marketing and Communication company – Print Monkey.

“As a trustee, working on the strategic direction of the charity with the other trustees is a fantastic opportunity for my own personal development and a role I value highly.”



Chris Everard – Board of Trustees

Chris Everard met Emma through Vistage, an Executive Coaching and Leadership mentoring group.  Chris is a Chair of two Vistage groups,  his past experience saw him as a retail pioneer, business leader, successful entrepreneur and rugby coach:  and his valuable experience is vital to Alex’s Wish.  What Chris says about his Vistage group applies equally to his work with Alex’s Wish. “The principles of success have changed surprisingly little over time but the proof only comes with experience. It’s a privilege to be able to share such experience with some remarkable people in a way that helps them and their businesses fulfill their potential.”

If you would like to join our growing team of Trustees, please get in touch – we would love to hear from you.  It’s a very rewarding job and not too onerous, contact Emma Hallam on 07903 349475 or email emma@alexswish.co.uk to find out more.

Our Patrons

Tyler Bernardini

“I am extremely excited to be partnering with Alex’s Wish.  I sincerely hope to bring increased exposure and awareness to the incredible fight going on against Duchenne Muscular Dystrophy.

From speaking with both Emma and Zoe at the charity I understand that we are at a key point in terms of research into Duchenne.  I was deeply moved to hear Emma speaking about this generation of boys suffering from Duchenne – which includes her own son, Alex – being either the last to die from this horrible muscle wasting disease or the first to survive.  Whatever I can do to help – I’m all in.”